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“Marketing Myopia”

Years ago, Theodore Levitt, a marketing professor at the Harvard Business School, published a popular article entitled “Marketing Myopia.” Many people in business today, despite not having read the article, subscribe to the idea. It is that companies should define themselves in terms of broad industry perspective rather than narrow product position. To take Levitt’s … Continued

Activities

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Fellows

  • Nafta

    Thurow, Lester

    Lester Thurow is the Jerome and Dorothy Lemelson Professor of Management and Economics Emeritus, the Coordinator of the Asia-Pacific Initiatives, and Dean Emeritus at the MIT Sloan School of Management.

  • Europe

    Boogmans, Dirk

    President of the Flemish Council for Science and Innovation (VRWI)

  • Nafta

    Cooperrider, David

    David L. Cooperrider is the Fairmount Minerals Professor of Social Entrepreneurship at the Weatherhead School of Management, Case Western Reserve University.

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