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An exclusive, invitation-only forum of world class global thought and business leaders committed to co-create a leadership agenda to address critical  opportunities created by global challenges.

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“Marketing Myopia”

Years ago, Theodore Levitt, a marketing professor at the Harvard Business School, published a popular article entitled “Marketing Myopia.” Many people in business today, despite not having read the article, subscribe to the idea. It is that companies should define themselves in terms of broad industry perspective rather than narrow product position. To take Levitt’s … Continued

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Fellows

  • Europe

    Kakabadse, Andrew

    Dr. Kakabadse is Professor of International Management Development at Cranfield School of Management.

  • Nafta

    Bhagat, Rabi

    Rabi S. Bhagat (PhD, Business Administration, University of Illinois at Urbana-Champaign) is a Professor of Organizational Behavior and International Management at the Fogelman College of Business and Economics of the University of Memphis.

  • Nafta

    Mehta, Salil

    Salil Mehta was named to the newly created position of Chief Operating Officer and Chief Financial Officer of NBCUniversal’s Entertainment & Digital Networks and Integrated Media division (E&DN/IM) in April 2011.

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