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An exclusive, invitation-only forum of world class global thought and business leaders committed to co-create a leadership agenda to address critical  opportunities created by global challenges.

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“Marketing Myopia”

Years ago, Theodore Levitt, a marketing professor at the Harvard Business School, published a popular article entitled “Marketing Myopia.” Many people in business today, despite not having read the article, subscribe to the idea. It is that companies should define themselves in terms of broad industry perspective rather than narrow product position. To take Levitt’s … Continued

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Fellows

  • Nafta

    Maibach, Michael Charles

     Michael C. Maibach is a seasoned professional in global business diplomacy, with successful careers at the European-American Business Council, Intel and Caterpillar.

  • Europe

    Mueller-Stewens, Guenter

    Since 1991 he has been Professor of Management and Organization at the University of St. Gallen, Switzerland (http://www.unisg.ch/en.aspx) and Director of its Institute of Management.

  • Europe

    Ricart, Joan Enric

    Joan E. Ricart is Doctor of Philosophy (Managerial Economics), Northwestern University. Ph.D. in Inustrial Engineering, Universitat Politècnica de Catalunya; and Ph.D. in Economics and Business Administration, Universitat Autònoma de Barcelona.

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