The IAOM

“Marketing Myopia”

Years ago, Theodore Levitt, a marketing professor at the Harvard Business School, published a popular article entitled “Marketing Myopia.” Many people in business today, despite not having read the article, subscribe to the idea. It is that companies should define themselves in terms of broad industry perspective rather than narrow product position. To take Levitt’s … Continued

Global Forum on Sustainable Innovation and Business Transformation

The Sustainable Innovation MBA Program at the University of Vermont Grossman School of Business, in partnership with the International Academy of Management, will host a CEO Forum on 10 October 2018.  The objective of the Forum is to accelerate the rate of corporate innovation and entrepreneurship aimed at solving world problems, consistent with the UN’s … Continued

The Importance Of The Healthcare Sector To The Sustainable Development Goals

It is now widely accepted that the private sector, both companies and investors, is essential to accomplishing the 169 targets in the 17 Sustainable Development Goals(SDGs). Of course, there is a tension here. The SDGs are about making the world a better place. That is not the primary reason companies exist, although the state of the world matters … Continued

Water Day Zero Coming To A City Near You

The citizens of Cape Town, South Africa are breathing a sigh of relief. “Day Zero,” when water taps for citizens and businesses shut off, had been projected to arrive in April. Restrictions on personal and agricultural water use have bought the city a reprieve. Yet a delay is not a solution.

Innovative approaches to sustainability

Do you agree that 17 Sustainable Development Goals (SDGs) and 169 targets are too many, too ambiguous and way unrealistic? Probably yes maybe not. You might be in the camp of sustainability experts like Bjorn Lomborg and his colleagues at Copenhagen Consensus Center who suggest that focusing development on a simple list of 19 targets would outperform anticipated results … Continued

Going Local To Survive Creeping Protectionism

Despite the whiplash most of the world felt with such largely unexpected developments like Brexit and the election of Donald Trump, we still all too often fall into comfortable decision traps in thinking about the future.  Just below the surface of these “shocks” are some fundamental tectonic shifts in the assumptions on which way the … Continued

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