The IAOM

Nafta

Prahalad, Deepa

Background

Deepa Prahalad is an author, business strategist and consultant specializing in opportunities at the intersection of consumer experience, technology and strategy. She has worked as a management consultant with firms from start-ups to large multinationals. Her work includes writing the first business plan for MyOwn.MD, (now Anvita Health), a real-time clinical decision support system and Google Health partner.  Deepa is co-author of the book, Predictable Magic: Unleash The Power of Design Strategy To Transform Your Business (Wharton School Publishing) and writes for the Huffington Post, Harvard Business Review and other publications.

Deepa speaks at business schools and industry events on design strategy, with a special emphasis on emerging markets. She also works with several initiatives that support the work of her late father, CK Prahalad, such as the Prahalad Center for Emerging India in Chennai and the Prahalad Initiative at the University of Michigan.  Deepa is a B.A. in Economics and Political Science from the University of Michigan and an MBA from the Tuck School of Business at Dartmouth.

Specialties/ Expertise

Design Strategy/ Innovation

Social Innovation

Public Speaking

Business Strategy

Business Writing

Board Memberships

  • Global Peter Drucker Society (Vienna)
  • Lapperanta University of Technology (Finland), School of Business
  • Chief Learning Officers Summit (India)
  • $300 House (Global)
  • Arogya World (Chicago/ India)
  • Council Member, THIS, Inc. (San Francisco)

Education

  • University of Michigan B.A. Political Science and Economics, 1995
  • Tuck School at Dartmouth  MBA, 2000

 Select Speaking Engagements

  • OECD Panel on “Design as a Source of Knowledge Based Capital”
  • AdAsia Keynote and Panel on “Building Trust in a Trust Deficit World”
  • Drucker Forum Keynote “Why the Bottom of the Pyramid Matters for Everyone”
  • Drucker Forum Vision Talk on “Capitalism 2.0”
  • TiE Keynotes (Southern California and Nagpur chapters)
  • Keynote at Chief Learning Officers Summit India on “Learning and Innovation”
  • Keynote at Association of Strategic Planning (ASP) Los Angeles on “The Strategy of Building Connections”
  • Keynote at challenge:future global student design competition
  • Thailand International Creative Economy Forum (TICEF) on “Creating Value at the Bottom of the Pyramid”
  • Ahmedabad Management Association Keynote “Winning in the Marketplace through Design”
  • Keynote at Lapperanta University of Technology on “Design for Entrepreneurs”
  • CRITO Hour Keynote (UC Irvine)
  • Harvard Business School
  • USC Marshall School

Other

Head of Jury, Drucker Challenge Global essay contest, 2011.  Judge, 2012.

Judge, challenge: future global student design contest

Select Professional and Industry Experience

 

CEO, Anuvaa LLC; Simi Valley, CA; November 2010  – Present

Incorporated LLC to manage consulting and speaking engagements

  • Speak and business schools, conferences and companies on design, innovation methods, opportunities in emerging markets, brand building
  • Develop original blogs/ articles for the Huffington Post, Harvard Business Review and other publications
  • Serve on Advisory Boards of various initiatives related to design, management education and social innovation

Manage legal, publishing and academic matters of CK Prahalad on behalf of family

 

Select Professional and Industry Experience

CEO, Anuvaa LLC; Simi Valley, CA; November 2010  – Present

Incorporated LLC to manage consulting and speaking engagements

  • Speak and business schools, conferences and companies on design, innovation methods, opportunities in emerging markets, brand building
  • Develop original blogs/ articles for the Huffington Post, Harvard Business Review and other publications
  • Serve on Advisory Boards of various initiatives related to design, management education and social innovation
  • Manage legal, publishing and academic matters of CK Prahalad on behalf of family

RKS Design; Thousand Oaks, CA; August 2008 – October 2010

Lead, Global Insights and co-author of Predictable Magic (Wharton School Press)

    • Developed proposals for major design and strategy projects for major MNCs including Unilever and Life Technologies
    • Spoke at conferences on design and innovation and at business schools (including USC and Harvard Business School).  Presented design methodology and conducted workshops at industry forums such as Interaction 10 and others
    • Researched and developed book proposal for Predictable Magic and secured contract with Wharton School Publishing.  Developed EMPOWER framework for replicable design process featured in the book.  Book was released in August 2010 and Indian version released in 2011
    • Co-authored various articles for Fast Company, Bloomberg Businessweek and others

Zebra Technologies, Inc; Camarillo, CA

Independent Market Research/ Strategy Consultant

  • Worked directly with Division President on 5-yr plan for card printer business ($65 M annual sales).  Project included market expansion strategies in core markets and market sizing/ strategic assessment of complementary businesses.  Business plan document was reviewed by Board and CEO of Zebra
  • Created database of warranty card responses and developed recommendations to improve channel effectiveness and evaluate returns on promotional spending
  • Developed framework to analyze price elasticity of demand for various product lines and identified segments of potential growth and cannibalization.  Analysis was used to recommend changes in product line positioning and refine customer segmentation
  • Assessed additional market opportunities in over 20 current client segments.  Identified specific franchise chains across 5 industries for future sales efforts

MyOwn.MD  (now Anvita Health); San Diego,CA 

Chief Corporate Strategist

MyOwn.MD is a start-up creating a patented real-time, point-of-care medical operating system called Genesis designed to prevent medical errors

  • Wrote and researched business plan for $3M in Series B funding including product positioning, pricing, strategy and revenue model
  • Developed market entry strategy including appropriate client targets, market sizing, quantifiable customer benefits and capital requirements in each sector
  • Developed revenue models and rationale for all three verticals for venture capitalists and angel investors.  Assisted in presentation of strategy and revenue model to Board members and a leading pharmaceutical company
  • Tracked competing devices, user base, growth rates and revenues for marketing purposes.  Updated team weekly on findings
  • Authored “Guiding Principles” of company adopted by Board and employees

The Mitchell Madison Group; New York, NY

  • Associate
  • Developed process optimization strategy for major telecom carrier for over $400 million in annual facilities construction spending
  • Developed normalized cost benchmarks for new facility prototypes during client’s post-merger integration.  Identified best practices from acquired organizations to improve operating efficiency
  • Developed guidelines for site selection and capacity planning strategy to enhance client’s financial and competitive positioning

Cargill International Trading Pte. Ltd; Singapore

Merchant (Trader)

Cargill is a $60 billion US-based international marketer, processor and distributor of agricultural, food, financial and industrial products and services in 60 countries. The Singapore rubber department had a trading volume of 400,000+ tons and was Headquarters to seven international trading offices

  • Managed accounts for Australia, New Zealand, Brazil, Argentina, South Africa, UK and India.  Sourced raw material from SE Asia for customers worldwide
  • Developed price directories to track and compare cash prices against futures market prices
  • Redesigned and administered customer satisfaction survey to all core customers. Department trading procedures were modified based on feedback
  • Published a weekly market report/ summary for major accounts
  • Developed comprehensive strategic plan for entry into Indian market.  Presented analysis to worldwide product line managers and assumed responsibility for successful initiation of trade

Publications

Books

Prahalad, Deepa and Ravi Sawhney.  Predictable Magic:  Unleash the Power of Design Strategy to Transform your Business.  Wharton Business School Press, 2010.

http://www.amazon.com/Predictable-Magic-Strategy-Transform-Business/dp/0137023480

Harvard Business Review blogs:

  1. Five Beliefs that Inhibit Good Design, October 28, 2010 http://blogs.hbr.org/cs/2010/10/five_beliefs_that_inhibit_good.html
  2. Design Lessons from the Consumer at the Bottom of the Pyramid, May 17, 2011       http://blogs.hbr.org/cs/2010/10/five_beliefs_that_inhibit_good.html
  3. Using Games to Get a Handle on Bank Risk, (with Ashwin Abhyankar), October 13, 2011 http://blogs.hbr.org/cs/2011/10/using_games_to_get_a_handle_o.html
  4. Why Trust Matters More than Ever for Brands, December 8, 2011 http://blogs.hbr.org/cs/2011/10/using_games_to_get_a_handle_o.html
  5. Leading Change in the New Normal (with Kumaar Bagrodia), January 17, 2012 http://blogs.hbr.org/cs/2012/01/leading_change_in_the_new_norm.html     

Other:

  1. The Role of Design in Business (with Ravi Sawhney), Bloomberg BusinessWeek, February 1, 2010  http://www.businessweek.com/stories/2010-02-01/the-role-of-design-in-businessbusinessweek-business-news-stock-market-and-financial-advice
  2. Five Questions that Software Questions Must Answer, Sandhill.com  December 15, 2010  http://sandhill.com/article/five-questions-software-companies-must-answer/

Web:: http://www.deepaprahalad.com/