Buying Our Way to Innovation
On today’s (June 13th) Marketplace broadcast, Marielle Segarra and Rita McGrath (with other experts) explore what happens when a small, born-digital, hip brand, like Harry’s, gets bought out by The Man. Harry’s was acquired for a cool $1.37 billion, 9 years into it’s rebellious, anti-big shave, existence. Going to market with a message that basically said to guys, “you don’t need … Continued