Globalization Strategy to Deal with Backlash, Brump and More

The twin shocks of Brexit and the election of President Trump have not killed globalization, or even put it in reverse — at least not yet.

That’s the good news from the latest book by Pankaj Ghemawat, The New Global Roadmap: Enduring Strategies for Turbulent Times. The bad news is that global business has perception problems and anger to deal with on top of the usual competitive concerns. But moving forward, these can be managed by understanding and applying two enduring laws of globalization and related strategies, as outlined in the book.

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