Professor Rita McGrath: The End of Competitive Advantage

In this edition of Columbia Bizcast, McGrath explains why gaining a competitive advantage is no longer relevant in today’s marketplace.

Rita McGrath is a Professor at Columbia Business School and is on the faculty of the Business School’s Executive Education Program. McGrath is regarded as one of the world’s top experts on strategy and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by leading organizations throughout the world, who describe her thinking as sometimes provocative, but unfailingly stimulating.