The Right Way to Support the Sustainable Development Goals

A company’s support of the SDGs is not necessarily a proxy for doing good.

Are Companies Succeeding at the SDGs or at “SDG Washing”?

When 193 member states launched the 17 Sustainable Development Goals (SDGs) at the United Nations in 2015, it was not clear how businesses could contribute to an agenda that covered such wide-ranging topics as eliminating poverty and hunger and promoting peaceful, just, and strong institutions worldwide. Two years later, these fears have proved unfounded as business awareness of and action toward the SDGs is increasing annually. More companies are using the global goals to help set corporate performance targets, and 75% of U.N. Global Compact business participants reported that they are taking action in support of the goals.

By Robert G. Eccles and Lila Karbassi

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