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Weijiong, Zhang

Dr. Weijiong Zhang is Professor of Strategy, Vice President and Co-Dean at CEIBS. He is also the Director of the Centre of Chinese Private Enterprises at CEIBS. Before joining the school, Dr. Zhang was Associate Dean and Associate Professor at the Management School of Shanghai Jiao Tong University.

Dr. Zhang received his MSc in Marketing and his Ph.D. in strategy from the Faculty of Commerce and Business Administration at the University of British Columbia, Canada. His bachelor’s degree is from the Department of Power Mechanical Engineering at Shanghai Jiao Tong University. Dr. Zhang’s research has been published in Management Engineering, the Journal of Asian Business, the Journal of Pacific Affairs, Shanghai Management Science and the Journal of Advertising Research. His current research is focused on Chinese private enterprises, business environmental uncertainty and strategy, and internal price transfers.

His main research interests are:

  • Entrepreneurship
  • Core Competence of Group Enterprise
  • Chinese Private Enterprise

His main teaching interests are:

  • Marketing
  • Entrepreneurship
  • Strategy